Benjamin has 3 years experience in the Market Research industry and is a Senior Research Executive in Nielsen’s Marketing Effectiveness practice. He plays a key role in the data analysis and delivery of Nielsen Brand Effect solutions and comes from a background in sensory research with experience in questionnaires, fieldwork as well as data analysis at Sensory Solutions.

Ben has a strong expertise in the online and video consumption behaviours of the Australian consumer and was a lead contributor and presenter of the 2016 Australian Connected Consumers Report. Ben holds a Master’s degree in Business Strategy from UNSW.